Visual elements are important components to your overall content marketing strategy. Visuals matter because the brain processes images faster, the eyes are drawn to visual cues and content with visuals is more likely to be read and shared. Really, you have nothing to lose by adding images to your content, so take the extra step to work short videos, photographs, memes, infographics, etc. into your written content. What you may be wondering, however, is how you can seamlessly tell a story using visual content.
Luckily, you’ve come to the right place. We have five visual storytelling ideas that can be easily integrated into your blog, newsletter and social media accounts. Let’s take a look.
#1. Show Your Inner Culture
Every business has a culture. This is what makes your brand unique. It also reminds people that your company is comprised of real people who face the same struggles as your customers. This gives you perspective when designing products and services. Use visuals to showcase this inner culture. Feature pictures of your employees involved in community service, eco-friendly efforts, manufacturing processes, idea meetings, social responsibilities and so forth.
#2. Introduce Your Mascot
If you already have a mascot for your brand, it’s time to hand over the spotlight. Mascots give your brand a personality and a face, and people are much more likely to relate to them over a logo. The best part is that mascots appeal to a wide range of audiences, including children. Great mascot examples include the Aflac Duck, the Gecko from Geico, the Trix Rabbit, the Energizer Bunny, Mr. Clean and the Pillsbury Dough Boy.
#3. Present Content from Your Users
Looking for more engagement? Encourage your audience to submit content. You can use their pictures and social media responses in your own content, strengthening the connection you have with your customers. Be sure to tag them when sharing their photos or posts so that you recognize their contribution and encourage engagement between your brand and their followers.
#4. Share Your Story
Almost every brand has a story to share – one that has a beginning, middle and positive message. Think about some of the obstacles that your company has overcome, or highlight employees in the company that may be working on an education or donating time/money to charity. These positive stories build trust and loyalty in your customers, and makes them feel like they’ve been a part of the story.
#5. Don’t Forget Video
Video is becoming a very important part of content marketing, so don’t think that you have to rely entirely on images. Videos are exceptionally effective at telling a story, especially when you break down the videos into short messages that interconnect with each other. Feature new products, share testimonials from customers, showcase your product being used in unique ways or highlight employees from your company. Video can capture so much more than plain images, intensifying emotion and personality.