Did you know that by 2017, it’s predicted that 74 percent of all internet traffic will be video? It’s a surprising statistic that should get the gears turning in your head. How will you incorporate more video into your content marketing strategy? What type of information will you share? How will you track and measure leads, conversions and sales?
But before you start mapping out a video content marketing strategy, it’s important to understand what makes this type of content so valuable. There is no one-size-fits-all strategy out there, so it will be up to you to understand the importance of videos, how they will benefit your brand and how they will help you increase your sales.
For now, let’s take a look at why video content sells!
- It keeps your content marketing strategy fresh.
Even if you’ve found a strategy that works for your audience, it’s important to experiment with new marketing techniques from time to time. This keeps your brand ahead of the trends and also allows you to perform well without relying on the search algorithms. Both Panda and Penguin look for quality sites that offer a varied selection of fresh, regular content. Video content will give your marketing strategy a boost and keep content regularly updated and relevant.
- It engages your audience
Video content is especially engaging because of the way it’s presented. Seeing a human face or hearing a human voice pulls people in more than written content. Through videos, you can offer your audience information in a clear, concise and easy-to-understand manner. People who watch your videos will pick up new information compared to if they were just reading content. Plus, when visitors find your videos to be informative and interesting, they’ll share them with others, bringing more exposure to your brand.
- It encourages your audience to spend more time on your site.
Say a visitor lands on your website after finding one of your how-to videos. If they find your video to be informative and relevant, they won’t mind checking out your other videos and learning more. This encourages visitors to stay on your site longer. The more they interact, the more likely they are to sign up for your newsletter, subscribe to your blog or purchase your products.
- It brings in new customers – a lot of them.
Videos have the potential to go viral. It only takes a few people to see your video and share it with others for this to happen, and it’s a great way to bring in new leads while managing your relationships with current customers. There are also plenty of platforms where video content can be shared including Facebook, Instagram, Vine and YouTube. The more the video is shared on social media, the greater reach it will have.
- It builds quality backlinks.
You know how much Google loves backlinks. Videos have the potential to show up in the search results, especially those that are uploaded to YouTube. Since YouTube is owned by Google, the videos are indexed and have a greater chance of being in the SERPs compared to videos on other platforms. It’s quality backlinks, not quantity, that are critical to your ranking.